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Mixed logit : ウィキペディア英語版
Mixed logit

Mixed logit is a fully general statistical model for examining discrete choices. The motivation for the mixed logit model arises from the limitations of the standard logit model. The standard logit model has three primary limitations, which mixed logit solves: "It (Logit ) obviates the three limitations of standard logit by allowing for random taste variation, unrestricted substitution patterns, and correlation in unobserved factors over time."〔(Train, K. (2003) Discrete Choice Methods with Simulation )〕 Mixed logit can also utilize any distribution for the random coefficients, unlike probit which is limited to the normal distribution. It has been shown that a mixed logit model can approximate to any degree of accuracy any true random utility model of discrete choice, given an appropriate specification of variables and distribution of coefficients."〔McFadden, D. and Train, K. (2000). “(Mixed MNL Models for Discrete Response ),” Journal of Applied Econometrics, Vol. 15, No. 5, pp. 447-470,〕 The following discussion draws from (Ch. 6 ) of (Discrete Choice Methods with Simulation ), by Kenneth Train (Cambridge University Press), to which the reader is referred for more details and citations. See also the article on discrete choice for information on how the mixed logit relates to discrete choice analysis in general and to other specific types of choice models.
==Random taste variation==

The standard logit model's "taste" cofficients, or \beta 's, are fixed, which means the \beta 's are the same for everyone. Mixed logit has different \beta 's for each person (i.e., each decision maker.)
In the standard logit model, the utility of person n for alternative i is:
: U_ = \beta x_ + \varepsilon_
with
: \varepsilon_ ~ iid extreme value
For the mixed logit model, this specification is generalized by allowing \beta_n to be random. The utility of person n for alternative i in the mixed logit model is:
: U_ = \beta_n x_ + \varepsilon_
with
: \varepsilon_ ~ iid extreme value
: \quad \beta_n \sim f(\beta | \theta)
where ''θ'' are the parameters of the distribution of \beta_n 's over the population, such as the mean and variance of \beta_n .
Conditional on \beta_n, the probability that person n chooses alternative i is the standard logit formula:
: L_ (\beta_) = \frac}} X_}}
However, since \beta_n is random and not known, the (unconditional) choice probability is the integral of this logit formula over the density of \beta_n.
: P_ = \int L_ (\beta) f(\beta | \theta) d\beta
This model is also called the random coefficient logit model since \beta_n is a random variable. It allows the slopes of utility (i.e., the marginal utility) to be random, which is an extension of the random effects model where only the intercept was stochastic.
Any probability density function can be specified for the distribution of the coefficients in the population, i.e., for f(\beta | \theta) . The most widely used distribution is normal, mainly for its simplicity. For coefficients that take the same sign for all people, such as a price coefficient that is necessarily negative or the coefficient of a desirable attribute, distributions with support on only one side of zero, like the lognormal, are used.〔David Revelt and Train, K (1998). "(Mixed Logit with Repeated Choices: Households' Choices of Appliance Efficiency Level )," Review of Economics and Statistics, Vol. 80, No. 4, pp. 647-657〕〔Train, K (1998)."(Recreation Demand Models with Taste Variation )," Land Economics, Vol. 74, No. 2, pp. 230-239.〕 When coefficients cannot logically be unboundedly large or small, then bounded distributions are often used, such as the S_b or triangular distributions.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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